October 26, 2021



  • Ellie Seddon
  • October 26, 2021
  • Fundraising

Emily and Ellie are challenging themselves to #SwimForDementia to raise money for the Alzheimer’s Society.

While the pandemic has been difficult for us all, we can only imagine how devastating it has been for those affected by dementia. We are forever grateful for those who work tirelessly to support those affected prior to and during the pandemic. To support Emily and Ellie over the next 30 days will be sharing their progress to raise awareness and support.

Emily Fothergill

Emily Fothergill

Co-founder and Head of Design, UX & UI

“I’m doing this in memory of my nan who passed away in 2016 with Alzheimer’s. I’m not the strongest swimmer but I want to raise money for the Alzheimer’s society in the hope that one day there will be a cure for dementia.”

Ellie Seddon

Ellie Seddon

Co-founder and Head of Marketing & Finance

“I am nervous, excited and honoured to be taking part in this challenge. To not only raise awareness of dementia and funds for the Alzheimer’s society, but also to dedicate hours each week for reflection and appreciation while I swim”

If you can, please sponsor Emily or Ellie in their endeavour. The links to their Just Giving fundraising pages are below:

We will be sharing their progress on Linkedin, Twitter, and Facebook. Please give us a share or a retweet and let's do what we can to support this really important charity.

What is dementia?

Dementia is the UK’s biggest killer. Someone develops it every three minutes and there’s currently no cure.

  • Dementia is a syndrome in which there is deterioration in cognitive function beyond what might be expected from the usual consequences of biological ageing.
  • Although dementia mainly affects older people, it is not an inevitable consequence of ageing.
  • Currently, more than 55 million people live with dementia worldwide, and there are nearly 10 million new cases every year.
  • Dementia results from a variety of diseases and injuries that primarily or secondarily affect the brain. Alzheimer's disease is the most common form of dementia and may contribute to 60-70% of cases.
  • Dementia is currently the seventh leading cause of death among all diseases and one of the major causes of disability and dependency among older people globally.
  • Dementia has physical, psychological, social and economic impacts, not only for people living with dementia, but also for their carers, families and society at large.

To find out more about Dementia, and it’s symptoms, you can visit the World Health Organisation factsheet here Dementia (who.int)

Haelu’s support

As a company that builds software solutions to support health and social care, we spend a lot of our time engaging with those who are on the front line, caring for and supporting those with long-term conditions like dementia. While family, friends, and care providers do all they can, it's organisations like the Alzheimer's society that are researching into care and cure, providing support and training, and campaigning for the rights of people living with dementia.


We are extremely proud of Emily and Ellie for taking on this challenge and will be supporting them as best we can over the next 30 days.


We will be sharing their progress on Linkedin, Twitter, and Facebook. Please give us a share or a retweet and let's do what we can to support this really important charity.

About Alzheimer’s Society

Alzheimer’s Society is the UK’s leading dementia charity, campaigning for change, funding research to find a cure and supporting people living with dementia today. The past year has been tough for everyone but coronavirus has hit people affected by dementia the hardest and continues to disrupt lives.


Whether you, a loved one, a friend or a neighbour is affected by dementia, the Alzheimer’s Society is here to support you. Take a look at this page to see how Dementia Connect | Alzheimer's Society (alzheimers.org.uk)


What can be done with the money raised?

  • £300 means over 1,800 people can access Talking Point, our online forum. Here people can learn from each other's experiences, share their frustrations and their knowledge of local services.
  • £95 provides a telephone-based Dementia Adviser for a full day. Providing essential support to those affected by dementia
  • £15 turns four ordinary citizens into superhero Dementia Friends! There is a stigma attached to living with dementia and Dementia Friends facilitates societal change, helping people understand the impact on people’s lives

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Haelu uniquely utilises existing preventative care resources, unites them efficiently and empowers both health and social care with the information they need to quickly identify individual needs in the community.
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